Your Advertising Today

There are so many benefits to having backlinks to your sites and blogs, and by submitting links to web directories, you can do just that!

It is better for you to have organic SEO for your sites too…that way the search engines see your site increasing in links normally – meaning, not in a bogus fashion by some kind of computer software program you could run.

8vertise.com is a web link directory for every category and subcategory you could imagine (259 directories & sub-directories), and you can either pay as low as $1.00 for a link submission, or you can get a free reciprocal link.

This means, you can place an 8vertise link on your resources page or in your blogroll on your site or blog and they will give you a link submission for free, which is what I did for this blog.

I’ve heard that this site is human edited and spam-free, so it should grow in page rank, especially as it expands it’s services and increases in links.

So, it’s better for you to refer people over there to get them extra traffic and more exposure. The better they do, and the increase PR they get, the more you’ll benefit with your link being on their site, even though it may be a free reciprocal link.

What’s neat about this site is that you have the ability to “bid up” your links to get them higher in the lists of the category you’ve chosen.

With a bid of $4 or more, you get 4 free deep links too! They have a ‘Be a Record Breaker’ Campaign. This is where the “link leader” is shown site-wide – In other words, the person who’s bid the most! Very cool!

Not only that, the top 10 link leaders will be shown on the homepage of this site too.

Plus, you need to see their ‘Get 1 Free Deeplink’ Campaign, but you need to get to their site to find out about it!

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I hope you enjoyed the Advertising Minute on Your Advertising Today! Until next time…

Do You 8vertise?

Kimberly Edwards

P.S. Please be sure to Continue Reading…

Popularity: 32% [?]

By Nick Angeli

There are two marketing opportunities which have the ability to take your business to the top! No, they do not cost vast amounts of money or involve the services of high powered Los Angeles advertising firms. Instead, these are tools which you most likely already have access to, might even have begun to use, but most likely are woefully underestimating in both scope and power.

Are you ready to find out what these two marketing opportunities are? If so, you are ready to start marketing your way to the top with email and the Internet!

While this may sound like common sense at face value, consider the fact that the Internet is accessed daily by millions of users. Consider further that you have access to both email and the Internet from virtually anywhere in the world. Last but not least, recognize the Continue Reading…

Popularity: 100% [?]

By Raymond Nesa

There are three important ways for you to get started advertising online, to develop what will provide to you a profitable advertising online program. Through this brief article, you are provided with an informative overview of the three ways to get started with profitable advertising online, profitable advertising online that will boost revenues from your online business venture.

First, when it comes to profitable Internet Ads, you need to work to identify your targeted or niche market. Merely blanketing the Net with promotions and adverts will not result in profitable advertising online. Rather, you need to specifically identify that segment of the market that will be interested in the products or services that you are marketing.

Second, in getting started with profitable advertising online, you will want to make absolutely certain that you Continue Reading…

Popularity: 97% [?]

This is where research really pays off. Because in order to push those buttons, you need to first know what they are.

Listen to this story first, and I’ll tell you what I mean: Once upon a time a young man walked into a Chevrolet dealer’s showroom to check out a Chevy Camaro. He had the money, and he was ready to make a buying decision. But he couldn’t decide if he wanted to buy the Camaro or the Ford Mustang up the road at the Ford dealer.

A salesman approached him and soon discovered the man’s dilemma.

“Tell me what you like best about the Camaro,” said the salesman.

“It’s a fast car. I like it for its speed.”

After some more discussion, the salesman learned the man had just started dating a cute college cheerleader. So what did the salesman do?

Simple. He changed his pitch accordingly, to push the hot buttons he knew would help advance the sale. He told the man about how impressed his new girlfriend would be when he came home with this car! He placed the mental image in the man’s mind of he and his girlfriend cruising to the beach in the Camaro. How all of his friends will be envious when they see him riding around with a beautiful girl in a beautiful car.

And suddenly the man saw it. He got it. And the salesman recognized this and piled it on even more. Before you know it, the man wrote a nice fat check to the Chevy dealership, because he was Continue Reading…

Popularity: 98% [?]

What are features? They are descriptions of what qualities a product possesses.

The XYZ car delivers 55 miles per gallon in the city.
Our ladder’s frame is made from a lightweight durable steel alloy.
Our glue is protected by a patent.
This database has a built-in data-mining system.

And what are benefits? They are what those features mean to your prospects.

You’ll save money on gas and cut down on environmental pollutants when you use our energy saving high-performance hybrid car. Plus, you’ll feel the extra oomph when you’re passing cars, courtesy of the efficient electric motor, which they don’t have!

Lightweight durable steel-alloy frame means you’ll be able to take it with you with ease, and use it in places most other ladders can’t go, while still supporting up to 800 pounds. No more backaches lugging around that heavy ladder. And it’ll last for 150 years, so you’ll never need to buy another ladder again!

Patent-protected glue ensures you can use it on wood, plastic, metal, ceramic, glass, and tile…without messy cleanup and without ever having to re-glue it again—guaranteed!
You can instantly see the “big picture” hidden in your data, and pull the most arcane statistics on demand. Watch your business do a “180” in no time flat, when you instantly know why it’s failing in the first place! It’s all done with our built-in data-mining system that’s so easy to use, my twelve year-old son used it successfully right out of the box.

I just made up those examples, but I think you understand my point.

By the way, did you notice in the list of features where I wrote “steel alloy?” But in the benefits I wrote “steel-alloy” (with a hyphen). Not sure off-hand which one is correct, but I know which one I’d use.

Here’s why: Continue Reading…

Popularity: 99% [?]

When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”

And if your copy doesn’t tell him, it’ll land in the trash faster than he can read the headline or lead.

A lot of advertisers make this mistake. They focus on them as a company. How long they’ve been in business, who their biggest customers are, how they’ve spent ten years of research and millions of dollars on developing this product, blah, blah.

Actually, those points are important. But they should be expressed in a way that matters to your potential customer. Remember, once he’s thrown it in the garbage, the sale is lost!

When writing your copy, it helps to think of it as writing a letter to an old friend. In fact, I often picture a friend of mine who most closely fits my prospect’s profile. What would I say to convince this friend to try my product? How would I target my friend’s objections and beliefs to help my cause?

When you’re writing to a friend, you’ll use the Continue Reading…

Popularity: 99% [?]

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?It’s none of the above.

Advertising is salespersonship multiplied.

Nothing more.

And advertising copy, or copywriting, is salespersonship in print.

The purpose of a copywriter’s job is to sell. Period.

The selling is accomplished by persuasion with the written word, much like a television commercial sells (if done properly) by persuading with visuals and audio.

As Claude Hopkins wrote in his timeless classic, Scientific Advertising:

“To properly understand advertising or to learn even its rudiments one must start with the right conception. Advertising is salesmanship. Its principles are the principles of salesmanship. Successes and failures in both lines are due to like causes. Thus every advertising question should be answered by the Continue Reading…

Popularity: 97% [?]