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	<title>Your Advertising Today</title>
	<link>http://blognbutter.com/advertising</link>
	<description>Tips, Secrets, and News Surrounding Advertising</description>
	<lastBuildDate>Thu, 05 Mar 2009 17:58:57 +0000</lastBuildDate>
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	<item>
		<title>The Benefits of Back-Linking to Your Website</title>
		<description>There are so many benefits to having backlinks to your sites and blogs, and by submitting links to web directories, you can do just that!

It is better for you to have organic SEO for your sites too...that way the search engines see your site increasing in links normally - meaning, ...</description>
		<link>http://blognbutter.com/advertising/2009/02/16/the-benefits-of-back-linking-to-your-website/</link>
			</item>
	<item>
		<title>Marketing Your Way to the Top with Email and the Internet</title>
		<description>
By Nick Angeli

There are two marketing opportunities which have the ability to take your business to the top! No, they do not cost vast amounts of money or involve the services of high powered Los Angeles advertising firms. Instead, these are tools which you most likely already have access to, ...</description>
		<link>http://blognbutter.com/advertising/2008/01/02/marketing-your-way-to-the-top-with-email-and-the-internet/</link>
			</item>
	<item>
		<title>3 Top Ways To Get Started With Advertising Online</title>
		<description>
By Raymond Nesa

There are three important ways for you to get started advertising online, to develop what will provide to you a profitable advertising online program.  Through this brief article, you are provided with an informative overview of the three ways to get started with profitable advertising online, profitable ...</description>
		<link>http://blognbutter.com/advertising/2007/12/07/3-top-ways-to-get-started-with-advertising-online/</link>
			</item>
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		<title>Advertising Tip: Push Their Emotional Hot Buttons</title>
		<description>
This is where research really pays off. Because in order to push those buttons, you need to first know what they are.

Listen to this story first, and I’ll tell you what I mean: Once upon a time a young man walked into a Chevrolet dealer’s showroom to check out a ...</description>
		<link>http://blognbutter.com/advertising/2007/09/30/advertising-tip-push-their-emotional-hot-buttons/</link>
			</item>
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		<title>Write Better Ads &#8211; Emphasize Benefits, Not Features</title>
		<description>
What are features? They are descriptions of what qualities a product possesses.

The XYZ car delivers 55 miles per gallon in the city.
Our ladder’s frame is made from a lightweight durable steel alloy.
Our glue is protected by a patent.
This database has a built-in data-mining system.

And what are benefits? They are what ...</description>
		<link>http://blognbutter.com/advertising/2007/09/03/write-better-ads-emphasize-benefits-not-features/</link>
			</item>
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		<title>Write Better Ads &#8211; Focus on Them, Not You</title>
		<description>
When a prospect reads your ad, letter, brochure, etc., the one thing he will be wondering from the start is: “what’s in it for me?”

And if your copy doesn’t tell him, it’ll land in the trash faster than he can read the headline or lead.

A lot of advertisers make this ...</description>
		<link>http://blognbutter.com/advertising/2007/09/01/write-better-ads-focus-on-them-not-you/</link>
			</item>
	<item>
		<title>What is Advertising?</title>
		<description>

Is it something to be regarded as a work of beauty or art? Is it clever slogans or amusing prose? Is it workmanship to be judged for an award or recognition?It’s none of the above.

Advertising is salespersonship multiplied.

Nothing more.

And advertising copy, or copywriting, is salespersonship in print.

The purpose of a ...</description>
		<link>http://blognbutter.com/advertising/2007/08/29/what-is-advertising/</link>
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