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Mystery shopping is fast becoming popular as effective evaluation tool for the shop owners and business managers to improve the service delivery and product quality at their establishments.
Different companies employ mystery shoppers to evaluate the quality of the products, the setup and environment of the establishment and efficiency and performance of the front line staff.
Generally, the mystery shoppers need to evaluate the customer service of a particular business establishment. These business establishments can be department stores, a retail chains, restaurants, hotels, health clubs, movie theaters, recreational or gaming facilitates or resorts; virtually any establishment that has a retail customer interaction.
In this process, the mystery shoppers visit the client’s business establishment. They need to behave like normal customers while keeping an eagle eye on all the happenings at the establishment.
Mystery shoppers are remote eyes and ears of the business owners. They observe maintenance, display, quality of merchandise or services offered and the staff’s response and behavior at the establishment.
The primary role of the mystery shoppers is to Continue Reading…
Popularity: 98% [?]