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After all of the fun and excitement of your first Secret Shopping assignment, now comes the part that gives many people the most difficulty, putting together the report.
It’s worth noting that there really is no such thing as a standard report. Each assignment will have been compiled based on the specific requirements of the sponsor company and in collaboration with the Secret Shopping Company a list of questions will have been devised and assembled into a unique questionnaire.
Having mentioned that, there will normally be a basic structure to the questionnaire that will apply to most assignments. This will include:
- First impressions
- Salesperson approach
- Salesperson selling skills
- Closing the sale
- Customer satisfaction
- Overall shopping experience
Many of the questions will require answers in a multiple choice format, Yes/No, Excellent, Very Good, Satisfactory, Poor, Unacceptable etc. and these will be in a ‘tick box’ or radio button format. These tend to be straightforward and cause little difficulty.
Some questions will then ask for additional information, and this is where most difficulty is experienced. Just remember that all your sponsor is interested in are the facts relating to your experience and not your own opinions. Keep this in mind all the time you are completing your report and so long as you have followed the brief to the letter, the whole process will become much easier.
The following is a sample section summarising the whole shopping experience based on the Continue Reading…
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